Latest News And Events
January 14,2010
Review of SENuke 7 day trial.
I've downloaded hundreds of software packages, and like you, I've been disappointed by most. SeNuke was different -- way different. Not only was it easy to use, but it did AMAZING things, saving me literally hundreds of hours a month doing what I had been doing manually to increase my search engine rank.
Unlike other similar software that promised 'instant results on Google' and other ridiculous claims, SeNuke didn't use blackhat techniques to just post a million links that will be instantly deleted and eventually get you kicked off the search engines ... it actually helped you produce QUALITY links, just 100x faster than you could do it before.
January 10, 2010
We've researched the top-paying Google Adsense terms. Learn how these can pay you or cost you!
December 5, 2009
Besthostnet teams with three computer professionals to develop the get rich experiment, a one-year project in which three technically savvy people try numerous 'get rich quick' schemes and online money-making opportunities to discover which ones are legit and which ones are scams... and ultimately to become rich from it!
Read moreBlack hat vs White hat SEO
What's the definition of "black hat" anyway?
White Hat Seo, as the name implies, is the "good guy" approach to advancing your search engine rank, following the rules set by the search engines like Google, Bing, and Yahoo. Black Hat SEO is generally defined as using unethical or deceptive techniques (like redirects, cloaking, invisible text, spamming, etc) to improve search engine position rank (SERP).
Black Hat techniques generally are thought to produce less quality user experience for users, as more quality websites get pushed back in favor of ones taking shortcuts. However, this is not always the case. Sometimes high quality sites employ black hat techniques to gain at least a temporary foothold in the marketplace.
Black Hat SEO is why Google and others are so secretive about their algorithyms for search engine ranking. Once someone figures out the formula, somebody else figures out how to exploit it. We saw this in the early days of the internet with people stuffing keywords into meta tags and the body of the text, simply re-listing their keyword hundreds of time. For a while, this worked, but eventually the search engines caught on and those sites were penalized heavily until they dropped out of sight.
This is the fundamental problem with black hat strategies. They are short lived, temporary solutions... the con man level of internet marketing. Legitimate businesses in for the long haul should be wary of these techniques, as the penalty if found could include the blacklisting of their website and complete loss of online presence. This is less a problem for someone simply doing affiliate marketing with an unknown domain, but imagine if a national online retailer suddenly got dropped out of the search engines?
White hat techniques include building quality, keyword rich content, useful content (which can be completely separate from the former), quality backlinks, and aging. These all take time and effort, and the goal of the search engines is to provide the user with the best quality websites around... and quality takes effort.
Note -- One of the products we highly recommend is SEnuke, which some debate is black hat software. It isn't... it'a a tool that when used properly, can greatly enhance your website promotion. However, like any similar software product, it can be misused and treated as a black hat product. If that is your intent, then it can work well for that as well.
